Tech Life Balance is a new organisation that helps people to have a healthier relationship with technology. It was founded on a desire to work with individuals and companies, to limit the negative effects that tech can have on mental health. They aren’t anti-tech, but want people to be able to use technology to assist them to live happy, healthy lives, in a more balanced way.
The branding need to be sensitive to the need-state of the audience, meaning:
Serious, yet warm and inviting
Human (Tone of Voice), without being too fluffy and soft (we are still talking about tech)
Calm, without being clinical
Timeless, but flexible